Why Glasgow East Means It's Time To Make A Positive Case For Our 'UNION'

I suppose it is only right to congratulate the SNP on their win in the Glasgow East By-Election.

Although I do so through gritted teeth, and with a heavy heart, it is true that they fought a positive campaign in the face of Labour propaganda that was almost entirely negative, ill-judged and without any heavyweight support visibly deployed to the constituency.

In contrast, the Scottish Conservative & Unionist Party fought a positive campaign led by a positive candidate supported by a very positive Annabel Goldie MSP. Annabel's cancelled her holiday to stay in Scotland and coordinate our campaign and that our vote was not squeezed as you would normally expect any party in third or fourth place to be, (just ask the Liberals), is a testament to her efforts, alongside those of Davena and all our Scottish Conservative Central Office team.

I spent 10 years heading up the national sales team of a PLC operating across the whole of the United Kingdom. In that time I learnt that it was much more important to sell your own positives than to try and trash your opposition, with negatives about their brand, if you hoped to win any sizable business from the British people.

People want you to tell them why they should buy from you, not why you should not buy from someone else.

That is why Unionist Party's must get away from focusing on why Scotland should not be independent and concentrate instead on the many social and economic reasons why we should all remain together as a happy and harmonious UNITED Kingdom.